Case studies

Real companies. Names withheld.

The companies we build with, and what we're building. We never name a client, and we publish results only once there's a full quarter of data behind them.

In progress
Residential solar and electrical

Fixing the handoffs at a long-running solar installer.

Sales lived in a proposal tool, operations on a project board, and service on reps' phones. We're connecting lead, sale, install and service so nothing falls between them, starting with the work that pays back first.

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Completed
Solar install, service and storage

Turning service calls from break-even into a profit line.

A local solar installer had most of its revenue tied to new installs just as the homeowner tax credit expired. The money was already in the service work it was doing. It just wasn't being billed.

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Other builds

Products and tools. Some for us, some for partners.

Internal Product · Trades Contractors

VoiceBid

Lovable · Supabase · Deepgram · Resend

A mobile-first voice-to-proposal platform for trades contractors. Speak a bid on-site, get a sendable proposal in seconds. Built from concept to production in weeks.

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Internal Tool · Solar Sales Support

The Sales Knowledge Hub

Claude · Google Drive MCP · Custom UI

A searchable internal knowledge base built from months of meeting transcripts. Used by a sales support team to onboard faster and answer questions without escalating.

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Sales Enablement · SDR Teams

Live Call Coaching Tool

Lovable · Real-time AI processing

Real-time AI prompts during sales calls. Asks the rep if they've covered key questions, suggests follow-ups based on the conversation in progress. Built for under 60 Lovable credits.

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Internal Tool · Solar Installer

Operational Performance Dashboard

Custom build · Live data integration

Live KPI dashboard for a solar installer. Pipeline visibility, team performance, job margin tracking, all updating in real time. Replaced manual spreadsheet reporting.

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Client Build · Home Services

GHL Lead Automation Suite

GoHighLevel · Custom automations

Full GHL setup for a home services client. Automated lead follow-up sequences, review request flows, appointment reminders, and missed-call text-back. Active and running daily.

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Internal Tool · Sales Support

Custom Sales Support Tooling

GHL · Custom integrations

A suite of internal tools built for a sales support team. Reduced manual workload, standardized response quality, and gave management real-time visibility into team output.

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Field notes

From the Farum blog.

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