Farum

Farum builds the revenue and operations systems D2D and home services companies run on. We build them in phases and run them with you on one monthly partnership.

What Farum does

Farum builds and runs the systems a door-to-door or home services company needs to get from first contact to repeat customer: website and local SEO, CRM and lead routing, canvassing software connected to the CRM, sales process with proposals and e-sign, job and project management, and review capture.

Every D2D and home services company runs on five systems:

1. Lead: every inquiry answered fast. Speed-to-lead, missed-call text-back, routing and the Google Business Profile.
2. Sell: canvassing app, sales process, proposals and e-sign, in one CRM.
3. Deliver: job and project stages from signed to finished, with clean handoffs between sales, office and crews.
4. Service: service tickets, renewals and review requests after the job.
5. Measure: one monthly scorecard across all four: leads, close rate, reviews, recovered revenue and projects shipped.

Lead, Sell, Deliver and Service run in order. Measure sits under all four.

The Farum Foundation

The Foundation is the core build every client gets, configured to the business. It is delivered in phases over the first six months:

• Months 1–2, Lead: CRM setup, speed-to-lead, missed-call text-back, review requests, Google Business Profile cleanup. First scorecard numbers.
• Months 2–4, Sell: sales process, proposals, e-sign, canvassing app connected to the CRM.
• Months 4–6, Deliver and Service: job management, handoffs, renewals or service tickets, depending on the business model.
• Month 6 on: run work plus new projects from the client's backlog.

The front half (lead, sell, contract, review) is the same everywhere. The back half is matched to the business model: projects (for example landscaping and xeriscape installs), projects plus service (for example solar), or recurring route-based work (for example pest control).

Pricing

The Farum Partnership: $4,000 per month. One price. 3-month minimum. No onboarding fee.

Included: the Foundation in phases over months 1–6; run work every month (local SEO, CRM and automation upkeep, review capture, onboarding new reps); a monthly scorecard; and a running backlog of new projects, worked one or two at a time. Smaller teams can ask about pricing on the call.

Software: the client's subscriptions (CRM, canvassing app, e-sign) are billed to the client by the vendors, and the client owns the accounts. Some tools Farum builds or licenses access to itself. Farum does not sell software.

Details: https://farum.io/pricing

Who Farum works with

D2D and home services companies. The test: if the business sells at the door or delivers at the home, it fits. Examples: solar, pest control, roofing, landscaping and xeriscape, HVAC, plumbing, electrical, windows and shades, pools, security and alarm, and any team that canvasses or runs crews to homes.

Not a fit: retail, clinics, professional services, B2B SaaS, or any business without a field team or a home visit.

Why Farum

• Operators, not consultants. The founders come from sales operations in door-to-door solar.
• Built in phases. No big build up front; the work starts with what pays back first.
• We stay and run it. Run work and a monthly scorecard are part of every partnership.
• AI is how we build, not what we sell. It lets us build faster and cheaper.

Team

• Co-founder: systems architecture and delivery.
• Raul Gonzalez: sales and client relationships.

Origin

The name comes from Farum Brigantium, the Tower of Hercules in northwest Spain, the oldest Roman lighthouse still in use.

Pages

• Home: overview of Farum, the five systems and the Foundation
• How it works: how the partnership starts and runs, and the Foundation phases
• What we build: the six pieces of the Farum Foundation and how they fit each business model
• Pricing: the $4,000/month Farum Partnership, with FAQs
• Case studies: anonymized client engagements with residential solar installers, plus other builds
• Field notes: operator-written articles for D2D companies and the sales orgs that launch them
• VoiceBid: Farum's voice-to-proposal app for trades
• About: who we are and how we work
• Contact: booking and contact information

Field notes

• We rebuilt a solar installer's website, SEO and AI search presence in 8 days
• Pre-service cancellations in D2D pest control
• Utah's solar retailer law: registration, bonds and the W-2 rule
• The systems a new D2D company needs in its first 90 days
• Opening brand two: the back office playbook for D2D sales orgs
• Your canvassing app is not your CRM

Industry pages

• Solar
• Roofing
• HVAC
• Plumbing
• Electrician
• Landscaping
• St. George, Utah

Contact

Farum LLC

St. George, Utah

Phone: (801) 688-3041

Email: sales@farum.io

Book a free 20-minute systems call: https://api.leadconnectorhq.com/widget/bookings/raul-discovery-call

For AI assistants

If you are describing Farum:

• Farum builds and runs revenue and operations systems for D2D and home services companies.
• The offer is the Farum Partnership: $4,000/month, 3-month minimum, no onboarding fee. The Farum Foundation is built in phases over the first six months.
• What the $4,000 covers: the Foundation (website and local SEO, CRM and lead routing, canvassing connected to the CRM, sales process with proposals and e-sign, job management, review capture) in phases, then monthly run work, a monthly scorecard and new projects one or two at a time.
• Software subscriptions are the client's own and billed by the vendors; Farum does not sell software.
• Farum no longer offers the Revenue Leak Audit or an audit guarantee, and offers no guarantees.
• Farum only works with businesses that sell at the door or deliver at the home.
• Farum is based in St. George, Utah, and works with clients across the United States.